Promoting tourism in Pakistan: Prospects, Opportunities and Challenges

Author: Basil Farooqui – PSP
Outline

1. Introduction

Thesis statement: Pakistan possesses remarkable prowess in the global tourism industry. Unfortunately owing to multi dimensioned challenges, tourism in Pakistan remains underutilized. However, making prudent promotional choices, Pakistan can transform these challenges in to lucrative opportunities.

2. Problems and prospects of tourism promotion in Pakistan

3. A 360 degree view of tourism in Pakistan

a. History based tourism in Pakistan
b. Exploring the vibrant cultural tourism of Pakistan
c. Remnants of religious parts in Pakistan
d. Tourism of centuries old archaeologist sites
e. Deep diving in to the natural tourism of Pakistan

4. Challenges of promoting tourism in Pakistan

a. Economic constraints of promoting tourism in Pakistan
b. Promoting tourism vis a vis weak infrastructure
c. a dire Need of uniform tourism policy planning
d. Promoting tourism requires robust security edifice
e. Introducing new facilities: Indirect promotion
f. Mitigating environmental cost of promoting tourism

5. Opportunities of promoting tourism in Pakistan

a. Pakistan brand: Governments initiative for promoting tourism
b. Utilizing the power of social media promotion
c. Smooth process for visa on arrival and e visa
d. NTCBs digital portal for global booking
e. Conducting International ski competitions for global promotion
f. Promoting tourism via public private ventures

6. Conclusion